Welcome to no765line.org — a real home for the campaign, built carefully and with sources, so every visitor lands somewhere useful.
For the past several months, the campaign opposing the MariBell/BECI 765 kV transmission line through the Driftless has lived in a patchwork: a Facebook group, a folder of links, the Crawford Stewardship Project’s transmission resource page, town-by-town mailings, and email threads. That worked. It got more than a dozen town and county resolutions adopted. It got two state lawmakers to author the Pfaff-Johnson Modern Transmission Undergrounding Bill. It got attention from regional press.
But a Facebook group can’t introduce a new supporter to what’s happening, route them by who they are, and connect them to the specific action that fits their situation. A redirect link doesn’t reassure a journalist or a town board chair that the campaign behind it is real.
This site is the campaign’s first canonical public home. It’s a 501(c)(3) home — built with the discipline that comes with that status.
What you’ll find here
- The 765 Line — what’s actually being proposed, by whom, on what timeline, and why the distinction between who plans the line and who profits from it matters.
- Landowners — practical guidance for anyone in the corridor who’s been contacted by a developer, with downloadable templates and, over time, connections to experts who can help.
- Take Action — the specific things supporters can do today: contact a lawmaker, sign the landowner-information petition, bring a resolution to your town board.
- Resources (rolling out over the next few weeks) — the regulatory-process explainer, the intervenor pathway, the full document library, and the live municipal resolution tracker.
- News — where this post lives, and where future updates, press releases, and the watch-and-listen video library will be.
What’s coming next
The site launches today with the Phase 1 pages above. Over the next two to four weeks, we’re rolling out:
- The full Resolution Tracker as an interactive, filterable map and list — built from the spreadsheet the campaign maintains internally.
- The Resources section — including the Regulatory Process page, How to Intervene, and a curated Document Library that consolidates everything currently scattered across links and shared drives.
- The Landowners section’s deeper pages — Easements & Eminent Domain (pending legal review) and Your Land’s Value (pending permission for attribution and embed).
- A Watch & Listen library housing the documentary work, podcast interviews, and recorded public information meetings.
A note on how this site is written
Every public sentence on this site is written with one test in mind: would we want it read aloud, slowly, by opposing counsel, in front of a judge?
That test shapes everything — from how we describe the developers (by name, with their own written quotes) to how we frame the regulatory process (procedurally, venue by venue) to what claims we won’t make on the site (motive attribution, overclaim, characterization). The campaign’s credibility is its most valuable asset. Protecting it is most of the work.
The line itself is part of a publicly planned, cost-allocated regional project under MISO’s Long-Range Transmission Plan — not a private or “merchant” venture. What we question is who profits: four of the five developers are private, for-profit companies earning a regulated return on a multi-billion-dollar build, while Wisconsin ratepayers help pay. That distinction is true, defensible, and the spine of how we talk about this line.
How you can help today
- Subscribe to action alerts — we’ll let you know when there’s a hearing, a deadline, or a town board vote near you.
- Share this site with someone who hasn’t heard about the project yet — most people in the region still haven’t.
- Sign the petition supporting landowners’ right to specific routing information before the PSC application.
- Call your state legislator and ask them to champion a modern transmission standard for Wisconsin — reviving the Pfaff-Johnson approach (SB 1125, 2025–26, which set the approach but did not pass).
Head to Take Action to join the list, give, or find the action that fits your situation. If you own land near the route, the Landowners page is built for you.
This is one corner of a long process. The PSC application is expected this fall. The decision on the MariBell/BECI line will arrive 12–18 months after that. There’s time to do this carefully — and that’s what we intend to do.
Thanks for being here.
— No 765 Line, Inc.
